Company News

Xinxiang, China – January 3, 2024

Yubei Steering System (Xinxiang) Co., Ltd., a leading automotive steering and drivetrain solutions provider, has partnered with ESiC Technology to implement its SRM-PRO digital procurement platform. The project kickoff meeting brought together Yubei’s leadership team including GM Yu Dajin, Party Secretary Guo Zhenzhou, Deputy GM Chen Jianrui, and Supplier Development Director Zhang Hongya, alongside ESiC’s founder & CEO Jenny Chen and project implementation team.

Strategic Imperatives
As a 17-time “Top 100 Automotive Components Supplier” awardee transitioning from state-owned to modern enterprise, Yubei faces mounting supply chain challenges in today’s volatile automotive market. This digital transformation aims to:

• Build resilient, future-ready supply chains

• Drive procurement process standardization and compliance

• Enhance cost competitiveness amid industry consolidation

• Support international expansion ambitions

Leadership Vision
GM Yu emphasized: “After twelve months of rigorous evaluation, we’ve chosen ESiC as our transformation partner to operationalize procurement excellence.” Party Secretary Guo added, “In an increasingly competitive market, our supply chain must evolve from manual heroics to system-enabled efficiency.”